Digital Marketing Online Training

Duration 6 Weeks

Digital Marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is marketing that makes use of electronic devices such as personal computers, smart phones, cell phones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels.

Digital Marketing

• Introduction to Marketing, History
• Fundamentals of Digital Marketing
• Types of Digital Marketing
• Paid Marketing Vs. Free Marketing
• Career of Digital Marketing

Google Webmaster Tool

• Sitemap Generation
• Server Connectivity
• Google Meta Keys

Content Marketing

• Blog Posting
• Article submissions
• Press Release posting
• Wiki`s & Journals

Search Engine Optimization (SEO)

• Defining, Scope & Introduction
• Keyword Research & Match Types
• On page / Website Audits Optimization
• File Name Optimization
• Image Optimization

Local Search Engine Optimization

• Google Places Listing
• Classifieds ads Posting
• Social and Blog Commenting
• Forum postings
• Landing Page Optimization

Google Adwords

• Introduction to Adwords
• Account Setup and Billing
• Campaign Management
• Keyword Research & Bidding
• Ad groups, Ads, Ad types
• PPC (Pay Per Click) Advertising
• Display Advertising
• Built-in Ads
• Mobile Ads Campaign
• Ads Placement
• CTR
• CPA
• Quality Score
• CPM

Google Analytic s Interface

• Google Analytics Installation
• Assessing Marketing Campaigns
• Analytics Structure & Administration
• Standard Reporting
• Live Project

 Link Building Strategies

• Search Engine Submissions
• Directory Submissions
• Blog commenting
• Social bookmarking
• Article commenting
• Guest postings

Search Engine Marketing

• Introduction to Search Engine Marketing
• Types of Search Engine Marketing
• Behavior of Enhanced Campaign

Social Media Marketing

• Social Networking
• Referral Marketing
• Google Plus Marketing
• Linked In Marketing
• Twitter Marketing
• Facebook Marketing